The Harebrained Blog about Period Panties, Design, and Good Time Fun

FOR IMMEDIATE RELEASE

Squirrely Productions Launches Hilarious Commercial for Harebrained’s ‘Period Panties’

Chicago, IL — Feb 21, 2025 — Squirrely Productions has partnered with Harebrained to release a hilarious, heartwarming ad for Period Panties—horror-themed novelty underwear that brings humor to "that time of the month.

The campaign features a focus group of real people who don’t experience periods. Initially skeptical, they’re won over by our host and the cheeky, horror-inspired designs, delivering reactions that are both funny and unexpectedly sweet.

“You don’t have to have a period to celebrate it,” says Squirrely Productions’ Creative Director, Jeff Hadick. "We wanted an inclusive, lighthearted campaign—just like Period Panties.”

Harebrained’s mission is to bring humor and comfort to monthly cycles. Their designs, inspired by everything from vampires to alien invasions, show that even dreaded days can be fun. “Periods can be a nightmare, and with our product it's still a nightmare, but a fun one,” says Harebrained's creative director Anthony Hall.

The ad stars Carisa Barreca as the host. Carisa Barreca is an Alumni of The Second City's Resident Stage where she wrote and performed in three consecutive critically acclaimed revues, Soul Brother, Where Art Thou, Clown Car Named Desire and Apes Of Wrath. The spot was directed by Andrea Zile Bish and creative directed by founder and Creative director of Squirrely Productions Jeff Hadick.

Catch the Commercial
The ad premieres online on Feb 21, 2025 and will appear across social media. Join the fun with #RejoiceInTheBlood.

About Squirrely Productions
Squirrely Productions is a new boutique creative production company that creates quirky, impactful campaigns that spark laughter and conversation.

About Andrea Zile Bish
Andrea Zile Bish is a marketing and creative professional who's previous clients have included The World Bank, The Vegan Museum, and Chicago-based institutions such as Theo Ubique Theatre. With a background in strategy and creative storytelling, she specialized in bringing "comedy to commerce."

About Harebrained
Harebrained’s Period Panties bring humor and style to periods with bold, horror-themed designs.

For press inquiries:
Jeff Hadick
Creative Director/Founder
Squirrely Productions
312 405 0224 jeffhadick@gmail.com

That's right! We're doing it again! We're opening up the studio space and inviting all our friends, family and fans to stop by and shoot the shit. We'll have a bunch of in person deals and we're inviting our friends Shawnimals and Twisted Hippo to get in on the fun! Save the date!

Sat. Dec. 14, 10-2pm
Sun. Dec 15, 2-5pm

We've been swarmed with orders for our Chicago Cicadas shirt so we've decided to do a pre-order for anyone who would want a high quality screen printed tee for a mere $20! After the pre-order period, shirts will be $25 and we plan on shipping them out early-mid May. 

If you can't wait that long or want the design on a raglan or hoodie, you can still order it through this listing. 

My friend Shawn (also known as Shawnimals) and I came up with a pretty silly product for the holidays: the Dibs Starter Pack!

It’s a little chair that you can put wherever, or hang on your tree as an ornament, or — hell — even save your seat at the bar! You know... dibs. The beloved / hated Chicago tradition.

It comes properly packaged in a blister pack, and has two, count ‘em TWO stickers to decorate your chair AND a hook so you can use it as an ornament (the top has a tiny hole pre-drilled for the hook).

A special intro price of $12.99 when you buy one of ‘em, and even deeper discounts when you buy 5 and 10 packs! Is this the perfect holiday gift? Yes, yes it is.

Available at dibstoy.com or on this website!